Sales Copy-FREE Sales Copy 1 Flashcards
6 cards from real Sales Copy practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Sales Copy-FREE Sales Copy 1 flashcards as text
What is the primary goal of a 'headline' in sales copy?
Answer: To capture attention and compel the reader to continue reading
A headline's sole job is to grab attention and pull the reader into the rest of the copy — it doesn't need to sell the product, only the next line.
Which copywriting technique involves telling the reader exactly what they will lose if they don't act?
Answer: Loss aversion
Loss aversion leverages the psychological principle that people are more motivated by the fear of losing something than by the prospect of gaining something of equal value.
In sales copy, what is the function of a 'subheadline'?
Answer: To support and expand on the headline's promise
A subheadline bridges the headline and the body copy by reinforcing the main promise and giving the reader one more reason to keep reading.
What does 'specificity' in sales copy achieve compared to vague claims?
Answer: It increases credibility and makes benefits more believable
Specific numbers, names, and details (e.g., 'saves you 47 minutes a day' vs. 'saves you time') are far more believable because they signal real-world testing and authenticity.
Which element of sales copy is designed to reduce the reader's fear of making a wrong purchase decision?
Answer: Risk reversal
Risk reversal, such as a money-back guarantee, removes the perceived downside of buying, making it psychologically easier for the prospect to say yes.
What is the purpose of 'fascination bullets' in sales copy?
Answer: To tease specific benefits or secrets that create curiosity and desire
Fascination bullets hint at valuable information without fully revealing it, creating an 'open loop' in the reader's mind that drives them to buy in order to get the answer.