Basic Sales Copy Flashcards
7 cards from real Sales Copy practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Basic Sales Copy flashcards as text
What is the function of an 'objection block' in sales copy?
Answer: A passage that anticipates and addresses common buyer doubts
Addressing objections directly in the copy removes mental barriers that stop prospects from buying.
In sales copy, what makes a testimonial most persuasive?
Answer: Including specific results and the customer's full name
Specific results ('Lost 14 lbs in 30 days') with a real name and photo are far more credible than generic praise.
What does 'voice of customer' (VOC) research provide to a copywriter?
Answer: The exact words and phrases customers use to describe their problem
VOC research captures customers' own language, which when mirrored in copy creates instant recognition and trust.
Which type of headline is typically most effective in direct response sales copy?
Answer: Benefit-driven headlines that promise a specific outcome
Direct response headlines must communicate clear value immediately, since readers decide in seconds whether to keep reading.
What is the difference between 'features' and 'benefits' in sales copy?
Answer: Features describe what the product is; benefits describe what it does for the customer
A feature is a characteristic of the product; a benefit is the positive result that feature creates for the buyer.
Why do copywriters use numbered lists in sales pages?
Answer: To improve scannability and make benefits easy to absorb
Numbered lists break up dense text, help skimmers absorb key points, and give the impression of organized, credible information.
What is 'price anchoring' in the context of sales copy?
Answer: Presenting a higher reference price to make the actual price seem like a deal
Anchoring shows a higher original or competitor price first, making your offer feel like a better value by comparison.