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Basic Sales Copy Flashcards

7 cards from real Sales Copy practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Basic Sales Copy flashcards as text

  1. What is the primary goal of a sales copy 'lead' (opening section)?

    Answer: To hook attention and make the reader want to continue

    The lead must immediately grab attention and promise enough value that the reader continues past the first paragraph.

  2. In the AIDA copywriting framework, what does the 'D' stand for?

    Answer: Desire

    AIDA stands for Attention, Interest, Desire, and Action — Desire is where the reader emotionally wants the product.

  3. Why should sales copy avoid using passive voice?

    Answer: Active voice creates stronger, more direct impact on the reader

    Active voice is more direct and energetic, keeping readers engaged and making copy feel confident.

  4. What is a 'risk reversal' in sales copy?

    Answer: A guarantee that removes the buyer's perceived risk

    Risk reversal — like a money-back guarantee — shifts the risk from the buyer to the seller, lowering purchase hesitation.

  5. Which copywriting principle suggests starting copy with the reader's problem rather than your product?

    Answer: Problem-agitate-solve (PAS)

    PAS opens by naming the problem, intensifying the pain, then presenting your product as the solution.

  6. What does 'scarcity' do when used ethically in sales copy?

    Answer: Creates urgency by limiting availability

    Genuine scarcity — limited stock or time — motivates action by triggering the fear of missing out.

  7. Which sentence structure is preferred in sales copy for maximum clarity?

    Answer: Short sentences and short paragraphs

    Short sentences are easier to read, reduce cognitive load, and maintain momentum through the copy.