RSM Research and Innovation 3 — Questions and Answers
Question 1: In a business model innovation context, which element describes how a firm delivers value to customers?
- Value proposition
- Value constellation
- Value delivery mechanism (Correct answer)
- Value capture mechanism
Correct answer: Value delivery mechanism
The value delivery mechanism (or channel) describes the means by which a firm communicates and delivers its value proposition to its customer segments.
Question 2: Which statistical technique is most appropriate for reducing a large set of correlated variables into fewer uncorrelated components?
- Regression analysis
- Principal component analysis (Correct answer)
- Structural equation modeling
- Cluster analysis
Correct answer: Principal component analysis
Principal component analysis (PCA) transforms correlated variables into a smaller set of uncorrelated principal components.
Question 3: What is the primary purpose of a 'minimum viable product' (MVP) in lean startup methodology?
- To finalize product features before full launch
- To test critical assumptions with the least effort and resources (Correct answer)
- To satisfy regulatory approval requirements
- To benchmark against competitor products
Correct answer: To test critical assumptions with the least effort and resources
An MVP allows entrepreneurs to validate key hypotheses about customer needs and product-market fit with minimal investment.
Question 4: In qualitative research, 'saturation' occurs when:
- The researcher has coded all transcripts systematically
- New data no longer yields new themes or categories (Correct answer)
- The sample size exceeds 100 participants
- All hypotheses have been confirmed
Correct answer: New data no longer yields new themes or categories
Theoretical saturation means additional data collection no longer contributes new insights, signaling sufficient sample depth.
Question 5: Which framework, developed at RSM, maps firms' competitive positioning using 'Blue Ocean Strategy' principles?
- Porter's Five Forces
- The Strategy Canvas (Correct answer)
- The BCG Growth-Share Matrix
- The Ansoff Matrix
Correct answer: The Strategy Canvas
The Strategy Canvas, a core Blue Ocean Strategy tool, plots competitive factors and value curves to identify uncontested market space.
Question 6: What does the 'triple helix' model of innovation describe?
- Three phases of product development
- The interaction between university, industry, and government in knowledge creation (Correct answer)
- Three types of radical innovation
- The triple bottom line of sustainable innovation
Correct answer: The interaction between university, industry, and government in knowledge creation
The triple helix model, proposed by Etzkowitz and Leydesdorff, captures the evolving relationships among academia, industry, and government driving innovation.
Question 7: Which bibliometric method maps the intellectual structure of a research field by analyzing co-citations?
- Systematic literature review
- Co-citation analysis (Correct answer)
- Meta-analysis
- Delphi method
Correct answer: Co-citation analysis
Co-citation analysis identifies pairs of documents frequently cited together, revealing intellectual clusters and foundational works in a field.
RSM Research and Innovation 3
In a business model innovation context, which element describes how a firm delivers value to customers?