Market Research & Analysis Flashcards
7 cards from real REA practice questions. Tap to flip, then mark Knew It or Still Learning โ missed cards come back until you master them.
Read the first 7 Market Research & Analysis flashcards as text
Which metric best measures the pace at which available homes are selling in a given market?
Answer: Absorption rate
Absorption rate measures how quickly available housing inventory is sold or leased within a specific time period.
A real estate analyst notices that a neighborhood's median home price increased 15% while the number of transactions fell 30%. This most likely indicates:
Answer: Strong seller's market with constrained inventory
Rising prices alongside falling transaction volume typically signals limited supply giving sellers pricing power despite fewer deals closing.
In real estate market research, a 'comp' or comparable sale is primarily used to:
Answer: Estimate the market value of a subject property
Comparable sales (comps) are recently sold similar properties used as benchmarks to estimate the market value of a subject property.
Which type of market analysis focuses specifically on supply and demand for a particular property type within a defined geographic area?
Answer: Segmented market analysis
Segmented market analysis narrows focus to a specific property type and submarket to assess localized supply and demand dynamics.
When analyzing retail real estate, 'trade area delineation' refers to:
Answer: Defining the geographic zone from which a retail site draws its customers
Trade area delineation identifies the geographic boundary from which a retail location realistically captures the majority of its customer base.
An analyst is comparing two office markets. Market A has a 5% vacancy rate and Market B has an 18% vacancy rate. Which conclusion is best supported?
Answer: Market A has tighter supply conditions and likely stronger rent growth
A low vacancy rate like 5% signals tight supply, giving landlords leverage and supporting rent growth, while 18% indicates excess supply.
Which data source would be MOST useful for analyzing demographic trends affecting residential real estate demand in a specific census tract?
Answer: U.S. Census Bureau American Community Survey
The American Community Survey provides detailed demographic, social, economic, and housing data at the census tract level.