MRA Data Collection & Survey Methods

Question 1

Which of the following is a method of collecting primary data in market research?

Accepted Answer

Conducting in-person surveys

Answer

Analyzing historical sales records

Answer

Reviewing academic journals

Answer

Using government census data

Question 2

What is the purpose of using stratified sampling in surveys?

Accepted Answer

To ensure subgroup representation

Answer

To increase randomness

Answer

To exclude irrelevant data

Answer

To improve focus group discussion

Question 3

Which type of question allows respondents to answer in their own words?

Accepted Answer

Open-ended

Answer

Dichotomous

Answer

Rating scale

Answer

Multiple choice

Question 4

Which is a disadvantage of using online surveys?

Accepted Answer

Sampling bias

Answer

High distribution cost

Answer

Geographical limitations

Answer

Slow data collection

Question 5

Which tool is most commonly used for collecting quantitative data?

Accepted Answer

Structured questionnaire

Answer

Ethnographic observation

Answer

Unstructured interviews

Answer

Focus group discussions

Question 6

Why is a pretest important in survey design?

Accepted Answer

To verify clarity and structure

Answer

To avoid all types of errors

Answer

To increase survey length

Answer

To reduce the number of questions

Question 7

What is the main characteristic of a reliable data collection method?

Accepted Answer

Consistent outcomes over trials

Answer

Collects different results each time

Answer

Easy to manipulate data

Answer

Depends on interviewer opinion

Question 8

Which data collection method is best suited for studying consumer behavior in a retail store?

Accepted Answer

Observation

Answer

Online poll

Answer

In-depth interview

Answer

Mail survey

Question 9

Which of the following can help minimize interviewer bias?

Accepted Answer

Using standardized interview scripts

Answer

Unstructured interviews

Answer

Letting interviewers ask anything

Answer

Avoiding interview training