CSP Marketing, Sales & Customer Engagement

Question 1

What is a key factor in effective whisky marketing?

Accepted Answer

Brand story and authenticity

Answer

Price only.

Answer

Random advertising.

Answer

Ignoring customers.

Question 2

Which platform is most effective for whisky customer engagement?

Accepted Answer

Social media

Answer

Billboards.

Answer

Flyers.

Answer

Television only.

Question 3

What is 'customer loyalty' in whisky sales?

Accepted Answer

Repeat customers

Answer

One-time buyers.

Answer

Price discounts.

Answer

Customer complaints.

Question 4

How does storytelling impact whisky marketing?

Accepted Answer

Builds emotional connection

Answer

Has no impact.

Answer

Confuses customers.

Answer

Only for advertising.

Question 5

What is the purpose of customer feedback?

Accepted Answer

Improve products

Answer

Ignore customer opinions.

Answer

Increase prices.

Answer

Reduce marketing.

Question 6

What is an effective sales technique in whisky retail?

Accepted Answer

Offering tastings

Answer

Ignoring customers.

Answer

High pressure sales.

Answer

No customer interaction.

Question 7

Why is brand consistency important?

Accepted Answer

Builds trust

Answer

It confuses customers.

Answer

Increases costs.

Answer

Reduces sales.

Question 8

What role does packaging play in whisky sales?

Accepted Answer

Attracts customers

Answer

No role.

Answer

Increases shipping costs.

Answer

Reduces product quality.

Question 9

How does customer engagement impact sales?

Accepted Answer

Increases loyalty

Answer

Reduces interest.

Answer

Has no effect.

Answer

Increases complaints.