Product Strategy & Roadmapping Flashcards
6 cards from real Product Management Certification Program practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Product Strategy & Roadmapping flashcards as text
In product strategy, what does 'differentiation' refer to?
Answer: Creating unique value that distinguishes a product from alternatives in the market
Differentiation is a competitive strategy focused on making a product distinctly valuable to customers in ways that competitors cannot easily replicate.
Which tool maps customer touch points across all stages of their interaction with a product?
Answer: Customer journey map
A customer journey map visually depicts every stage and touchpoint a customer experiences, from awareness through post-purchase, helping identify gaps and opportunities.
What is the main risk of building a 'feature factory' product team?
Answer: Focusing on output (features) rather than outcomes (customer value)
A feature factory mindset measures success by features shipped rather than customer outcomes, leading to bloated products that don't solve real problems.
When should a product manager consider deprecating a feature?
Answer: When it has low adoption, high maintenance cost, or conflicts with strategic direction
Feature deprecation is appropriate when a feature has low usage, creates disproportionate maintenance burden, or no longer aligns with the product's strategic goals.
What is 'opportunity scoring' in product discovery?
Answer: Ranking potential opportunities by importance to customers and current satisfaction with existing solutions
Opportunity scoring, developed by Tony Ulwick, ranks needs by their importance to customers and how poorly current solutions satisfy them to identify high-value opportunities.
Which of the following represents a leading indicator in product strategy measurement?
Answer: User activation rate within the first week
User activation rate is a leading indicator because it predicts future retention and revenue — it signals whether new users are reaching the product's core value quickly.