Product Description Trivia 5 — Questions and Answers
Question 1: Which color is most commonly associated with 'Buy Now' or 'Add to Cart' CTA buttons in e-commerce studies?
- Purple
- Orange (Correct answer)
- Grey
- Brown
Correct answer: Orange
Orange (and green) CTA buttons tend to perform well in e-commerce because they stand out without signaling danger like red.
Question 2: What is 'duplicate content' in product descriptions, and why is it problematic?
- Using two images of the same product; Google penalizes extra images
- Copying identical descriptions across multiple pages; search engines may devalue all copies (Correct answer)
- Writing both a short and long version of a description
- Translating a description into multiple languages
Correct answer: Copying identical descriptions across multiple pages; search engines may devalue all copies
Duplicate content confuses search engines about which page to rank and can dilute SEO authority across all affected pages.
Question 3: Which product detail is typically covered under 'technical specifications' rather than 'benefits'?
- Saves you time in the morning
- Dimensions: 12 x 8 x 4 inches (Correct answer)
- Makes your home smell amazing
- Keeps your family safe
Correct answer: Dimensions: 12 x 8 x 4 inches
Technical specifications are objective, measurable facts like size, weight, or material — not the emotional outcomes those facts deliver.
Question 4: What does 'brand voice' mean in the context of product copy?
- The audio narration played on a product page
- A consistent personality and tone used across all brand communications (Correct answer)
- The founder's literal speaking voice in video ads
- Legal language required on all product labels
Correct answer: A consistent personality and tone used across all brand communications
Brand voice is the consistent style, tone, and personality that a company maintains across all written and verbal communication.
Question 5: The FTC requires that influencer and affiliate product endorsements in the US must include:
- A QR code linking to the product
- Clear disclosure of the material relationship (Correct answer)
- The product's MSRP price
- A 30-day return policy statement
Correct answer: Clear disclosure of the material relationship
FTC guidelines mandate that paid partnerships or affiliate relationships be clearly disclosed so consumers can evaluate credibility.
Question 6: Which tactic is considered 'urgency' copywriting in product descriptions?
- Listing every country the product ships to
- Displaying 'Only 3 left in stock!' near the buy button (Correct answer)
- Offering a loyalty points program
- Showing a detailed size guide
Correct answer: Displaying 'Only 3 left in stock!' near the buy button
Urgency tactics like low-stock warnings or countdown timers pressure shoppers to decide quickly rather than delay purchasing.
Question 7: What is the ideal reading grade level recommended for most US e-commerce product descriptions?
- College graduate level (Grade 16+)
- 7th to 8th grade level (Correct answer)
- 3rd grade level
- High school senior level (Grade 12)
Correct answer: 7th to 8th grade level
Most copywriting experts recommend a 7th–8th grade reading level to maximize accessibility and comprehension across diverse shoppers.
Product Description Trivia 5
Which color is most commonly associated with 'Buy Now' or 'Add to Cart' CTA buttons in e-commerce studies?