Product Description Trivia 2

Question 1

Which copywriting formula presents a Problem, Agitates it, then offers a Solution?

Accepted Answer

PAS

Answer

PAS (Problem-Agitate-Solution) is a classic copywriting formula that identifies a pain point, intensifies it, then presents the product as the fix.

Question 2

In product descriptions, 'social proof' most commonly refers to which element?

Accepted Answer

Customer reviews and ratings

Answer

Social proof in product descriptions typically means customer reviews, star ratings, or user testimonials that build trust.

Question 3

What does the acronym 'USP' stand for in marketing copy?

Accepted Answer

Unique Selling Proposition

Answer

USP stands for Unique Selling Proposition — the one factor that differentiates your product from competitors.

Question 4

Which of the following is considered 'power word' territory in product copy?

Accepted Answer

Guaranteed

Answer

Words like 'Guaranteed' trigger emotional responses and increase conversion; bland words like 'adequate' do not.

Question 5

On an e-commerce product page, 'above the fold' content refers to what?

Accepted Answer

Content visible without scrolling

Answer

'Above the fold' is everything a visitor sees immediately on the screen before scrolling down.

Product Description Practice Test