Press Releases Press Release Writing Style 2

Question 1

What is a 'boilerplate' in a press release?

Accepted Answer

A standard paragraph about the company placed at the end

Answer

The headline section

Answer

The contact information block

Answer

A quote from the CEO

Question 2

When writing numbers in a press release, which is the standard AP Style rule?

Accepted Answer

Use numerals for numbers 10 and above

Answer

Spell out all numbers

Answer

Always use numerals

Answer

Spell out numbers above 100

Question 3

What should the lead paragraph of a press release answer?

Accepted Answer

Who, what, when, where, and why

Answer

Only the 'who'

Answer

Just the financial details

Answer

Only the date and location

Question 4

Why should superlatives like 'best' or 'leading' be used cautiously in press releases?

Accepted Answer

They can seem unsubstantiated and damage credibility

Answer

They are grammatically incorrect

Answer

Journalists prefer long adjectives

Answer

They increase word count unnecessarily

Question 5

What is the correct way to attribute a quote in a press release?

Accepted Answer

"Quote," he said.

Answer

"Quote" – Name, Title.

Answer

Quote (Name).

Answer

"Quote" by Name.

Question 6

Which element helps a journalist quickly identify the end of a press release?

Accepted Answer

The symbol ### or -30-

Answer

A final headline

Answer

A second boilerplate

Answer

A thank-you note