Storytelling and Persuasion Techniques Flashcards
6 cards from real Presentation Skills Training practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Storytelling and Persuasion Techniques flashcards as text
Which of Aristotle's three modes of persuasion refers to establishing the speaker's credibility and character?
Answer: Ethos
Ethos is the appeal based on the speaker's credibility, expertise, and trustworthiness, which audiences must establish before accepting the message.
What is the 'Rule of Three' and why is it effective in presentations?
Answer: Grouping information into three points because humans find triads inherently satisfying and memorable
The Rule of Three leverages the cognitive principle that groups of three are the minimum needed to establish a pattern and the maximum before memory load increases.
What does 'framing' mean in the context of a persuasive presentation?
Answer: Choosing the specific angle, language, and context through which you present information to influence perception
Framing shapes how an audience interprets information by choosing which context, language, and comparisons to emphasize.
Which persuasion technique involves sharing testimonials, case studies, or usage statistics to validate your message?
Answer: Social proof
Social proof leverages the human tendency to follow the behavior or opinions of others, especially when uncertain about a decision.
What is the 'Problem-Solution' presentation structure designed to do?
Answer: First make the audience feel the pain of a problem, then position your idea as the answer
Problem-Solution structure amplifies the audience's awareness of a pain point so that your proposed solution feels necessary and compelling.
In persuasion, what is the principle of 'loss aversion' and how does it apply to presentations?
Answer: Framing your message in terms of what the audience stands to lose if they do not act, as losses feel more powerful than equivalent gains
Research shows people are roughly twice as motivated to avoid a loss as they are to achieve an equivalent gain, so framing inaction as costly is highly persuasive.