PPC Wordstream PPC 4 — Questions and Answers
Question 1: WordStream's free Google Ads Performance Grader evaluates accounts on how many key dimensions?
- 3
- 5
- 8 (Correct answer)
- 12
Correct answer: 8
The Google Ads Performance Grader scores accounts across approximately 8 key areas including Quality Score, impression share, wasted spend, and more.
Question 2: Which WordStream feature is specifically designed to help advertisers scale their PPC operations across multiple client accounts?
- The 20-Minute Work Week for single accounts
- WordStream Advisor for Agencies with multi-account management (Correct answer)
- The Keyword Niche Finder for bulk research
- The Ad Text Report for creative scaling
Correct answer: WordStream Advisor for Agencies with multi-account management
WordStream Advisor for Agencies provides a multi-account dashboard and workflow tools designed for managing many clients simultaneously.
Question 3: In WordStream, what happens when you 'graduate' a keyword from a broad match to a more specific match type?
- The keyword's Quality Score resets to 1
- You gain more control over which searches trigger your ad, reducing irrelevant clicks (Correct answer)
- The keyword is automatically paused in its original form
- WordStream raises the bid automatically to compensate
Correct answer: You gain more control over which searches trigger your ad, reducing irrelevant clicks
Moving from broad to phrase or exact match gives tighter control over query matching, reducing wasted spend while maintaining relevant traffic.
Question 4: What is WordStream's 'Impression Share' alert designed to flag?
- Ad groups where impression share exceeds 90%
- Campaigns losing significant impression share to budget or rank constraints (Correct answer)
- Keywords with more than 1,000 monthly impressions
- Ad schedules where impressions drop overnight
Correct answer: Campaigns losing significant impression share to budget or rank constraints
WordStream alerts advertisers when impression share loss is high due to low budget or low Ad Rank, signaling opportunities to capture more relevant traffic.
Question 5: How does WordStream's Quality Score tracking differ from native Google Ads reporting?
- WordStream reports Quality Score in real time, Google does not
- WordStream tracks Quality Score changes over time, providing historical trend data (Correct answer)
- WordStream calculates a custom Quality Score formula Google doesn't use
- WordStream scores at the campaign level while Google scores at keyword level
Correct answer: WordStream tracks Quality Score changes over time, providing historical trend data
WordStream preserves historical Quality Score data so advertisers can see trends and measure the impact of optimizations over time.
Question 6: In WordStream, what is the recommended action when an ad group contains too many loosely related keywords?
- Add broad match modifiers to tighten targeting
- Split the ad group into smaller, tightly themed groups (SKAGs or similar) (Correct answer)
- Increase the bid to improve Quality Score across all keywords
- Switch the campaign to Target CPA bidding
Correct answer: Split the ad group into smaller, tightly themed groups (SKAGs or similar)
Splitting bloated ad groups into smaller, focused ones improves ad relevance, Quality Score, and expected CTR.
Question 7: When WordStream integrates with Microsoft Ads (Bing), what is the primary workflow benefit?
- It transfers bid strategies automatically based on Bing's AI
- It allows campaign import and cross-platform management from a single interface (Correct answer)
- It reduces Microsoft Ads CPC by applying Google's Quality Score
- It duplicates negative keyword lists across both platforms automatically
Correct answer: It allows campaign import and cross-platform management from a single interface
WordStream's Microsoft Ads integration enables advertisers to manage both Google and Bing campaigns from one unified platform, streamlining workflows.
PPC Wordstream PPC 4
WordStream's free Google Ads Performance Grader evaluates accounts on how many key dimensions?