PPC PPC Campaign Structure and Planning 2 — Questions and Answers
Question 1: What is the difference between a Search Network campaign and a Search Network with Display Select campaign?
- Display Select also shows ads on relevant Display Network sites (Correct answer)
- Search Network with Display Select only targets mobile users
- Display Select campaigns exclude the Google Search Network
- There is no functional difference between the two
Correct answer: Display Select also shows ads on relevant Display Network sites
Search Network with Display Select extends reach by also showing ads on Display Network placements deemed most relevant by Google's algorithms.
Question 2: Which Google Ads setting controls the geographic region where your ads are shown?
- Location targeting (Correct answer)
- Language targeting
- Device targeting
- Audience targeting
Correct answer: Location targeting
Location targeting lets advertisers define countries, regions, cities, or radius areas where their ads are eligible to appear.
Question 3: What does 'campaign goal' selection affect when creating a new Google Ads campaign?
- The recommended campaign types and bid strategies shown (Correct answer)
- The maximum CPC allowed for the campaign
- The geographic reach of the campaign
- The number of keywords allowed per ad group
Correct answer: The recommended campaign types and bid strategies shown
Selecting a campaign goal (e.g., Sales, Leads, Traffic) filters the available campaign types and pre-configures recommended settings aligned to that objective.
Question 4: How does ad group theming improve PPC performance?
- By grouping closely related keywords so ads are highly relevant to each query (Correct answer)
- By increasing the number of keywords in each ad group
- By automatically generating new ads for each keyword
- By lowering the minimum bid required for all keywords
Correct answer: By grouping closely related keywords so ads are highly relevant to each query
Tightly themed ad groups ensure that ad copy closely matches the keywords, improving Quality Score and click-through rates.
Question 5: What is a negative keyword list in Google Ads?
- A shared list of terms that prevent ads from showing on irrelevant searches (Correct answer)
- A list of competitors' keywords to avoid bidding on
- A list of keywords with low Quality Scores
- A list of keywords that have been paused in the account
Correct answer: A shared list of terms that prevent ads from showing on irrelevant searches
Negative keyword lists block specified search terms across campaigns, preventing wasted spend on irrelevant traffic.
Question 6: Which campaign setting determines how quickly your daily budget is spent throughout the day?
- Ad delivery / budget pacing (Correct answer)
- Bid strategy type
- Ad rotation setting
- Keyword match type
Correct answer: Ad delivery / budget pacing
The ad delivery or budget pacing setting controls whether the budget is spent as quickly as possible (accelerated) or evenly throughout the day (standard).
PPC PPC Campaign Structure and Planning 2
What is the difference between a Search Network campaign and a Search Network with Display Select campaign?