PPC PPC Bidding Strategies 3

Question 1

What is a first-price auction in programmatic PPC?

Accepted Answer

An auction where the highest bidder wins and pays their full bid amount

Answer

An auction where the winner pays the second-highest bid plus $0.01

Answer

An auction reserved for first-time advertisers

Answer

An auction with no reserve price

Question 2

Which factor does NOT directly influence your Google Ads CPC in a search auction?

Accepted Answer

Your advertiser industry category

Answer

Your keyword's Quality Score

Answer

The Ad Rank of the advertiser ranked below you

Answer

Your maximum bid

Question 3

What does 'position-based' attribution model assign in Google Ads?

Accepted Answer

40% credit to the first and last clicks, 20% distributed across middle interactions

Answer

100% credit to the highest-ranked ad position

Answer

Equal credit to all clicks in the path

Answer

Credit based on time proximity to the conversion

Question 4

What is the purpose of seasonality adjustments in Google Smart Bidding?

Accepted Answer

To inform the algorithm of expected short-term changes in conversion rates for planned events

Answer

To pause campaigns during low-traffic seasons

Answer

To increase bids during Q4 automatically

Answer

To reset the learning period before a promotion

Question 5

How does the Google Ads 'maximize clicks' strategy determine bids?

Accepted Answer

It sets bids automatically to get the most clicks possible within your budget

Answer

It matches competitor bids in real time

Answer

It bids the maximum allowed by your keyword's Quality Score

Answer

It uses manual bids submitted by the advertiser

Question 6

What metric should you primarily monitor to evaluate the efficiency of a Target ROAS campaign?

Accepted Answer

Conversion value / cost (actual ROAS)

Answer

Click-through rate (CTR)

Answer

Impression share

Answer

Average ad position