PPC - Management Practice Test
PPC PPC Bidding Strategies 2
What is bid shading in programmatic advertising?
Select your answer
A
Artificially inflating bids to win impressions
B
An algorithm that lowers winning bids in first-price auctions to avoid overpaying
C
A technique to hide bids from competitors
D
A manual process of reducing bids on low-performing placements
Hint