PPC PPC Audience Targeting and Remarketing 2 — Questions and Answers
Question 1: What is dynamic remarketing in Google Ads?
- Remarketing ads that automatically show users the specific products or services they viewed on the advertiser's website (Correct answer)
- Ads that change their messaging dynamically based on the time of day
- Remarketing that targets users based on dynamic keyword insertion
- Ads that auto-generate creative based on competitor product listings
Correct answer: Remarketing ads that automatically show users the specific products or services they viewed on the advertiser's website
Dynamic remarketing pulls product or service data from a feed to show personalized ads featuring the exact items a user previously viewed or added to cart on the advertiser's site.
Question 2: What is the minimum audience list size required to use a remarketing audience for targeting in Google Search campaigns?
- 1,000 active visitors within the last 30 days (Correct answer)
- 100 active visitors
- 500 active visitors
- 5,000 active visitors
Correct answer: 1,000 active visitors within the last 30 days
Google requires a remarketing list to have at least 1,000 active visitors within the past 30 days before it can be used for targeting in Search campaigns to protect user privacy.
Question 3: What is 'frequency capping' in Display and YouTube campaigns?
- Setting a limit on how many times a single user sees an ad within a given time period (Correct answer)
- Capping the maximum CPC bid allowed in a Display campaign
- Limiting the number of ads that can run simultaneously in a campaign
- Restricting ad serving to users who have already reached a conversion threshold
Correct answer: Setting a limit on how many times a single user sees an ad within a given time period
Frequency capping prevents ad fatigue by restricting how many times a specific user can be shown an ad per day, week, or month across Display or YouTube campaigns.
Question 4: What is the Google Ads 'audience observation' setting versus the 'targeting' setting?
- Observation collects performance data on an audience without restricting ad delivery; targeting restricts ads to only that audience (Correct answer)
- Observation pauses ads for selected audiences; targeting shows ads to all users
- Observation is only available for Display campaigns; targeting works across all campaign types
- Observation applies bid modifiers automatically; targeting requires manual bid changes
Correct answer: Observation collects performance data on an audience without restricting ad delivery; targeting restricts ads to only that audience
With 'Observation,' ads run normally for all eligible users while Google tracks how selected audiences perform; 'Targeting' narrows delivery only to users in the selected audiences.
Question 5: What type of data can be used to build a first-party audience for PPC targeting?
- CRM lists, website visitor pixels, app user data, and customer transaction records (Correct answer)
- Google's interest category data and demographic predictions
- Competitor website visitor data purchased from data brokers
- Third-party cookie pools from advertising network partners
Correct answer: CRM lists, website visitor pixels, app user data, and customer transaction records
First-party audiences are built from data the advertiser collects directly — such as email lists, website pixel tracking, app events, and purchase histories — providing the highest accuracy and privacy compliance.
Question 6: What is 'sequential remarketing' in YouTube or Display advertising?
- Showing users a planned series of ads in a specific order to tell a story or guide them through a funnel (Correct answer)
- Retargeting users immediately after they leave the website in real time
- Running the same ad repeatedly until the user converts
- Targeting users sequentially by demographic age brackets
Correct answer: Showing users a planned series of ads in a specific order to tell a story or guide them through a funnel
Sequential remarketing delivers different ad creatives in a deliberate order — for example, an awareness ad first, followed by consideration content, then a conversion-focused message.
PPC PPC Audience Targeting and Remarketing 2
What is dynamic remarketing in Google Ads?