PPC PPC Ad Copywriting and Creative 3

Question 1

In PPC display advertising, what is a 'banner blindness'?

Accepted Answer

The tendency of users to ignore display ads due to overexposure to standard ad formats

Answer

A Google filter that hides low-quality banner ads

Answer

A bidding penalty for oversized ad units

Answer

A term for ads blocked by ad filtering software

Question 2

What is the recommended approach when writing a PPC value proposition in ad copy?

Accepted Answer

Communicate a specific, relevant benefit that differentiates you from competitors

Answer

Focus exclusively on product features and specifications

Answer

Keep the value proposition vague to appeal to the broadest audience

Answer

Copy the value proposition directly from your competitor's ads

Question 3

Which type of Google Ads extension displays a list of product or service categories offered by your business?

Accepted Answer

Structured snippet extensions

Answer

Callout extensions

Answer

Lead form extensions

Answer

Price extensions

Question 4

What is 'ad customizer' in Google Ads?

Accepted Answer

A feature that dynamically inserts data from a feed into ad text based on targeting conditions

Answer

A tool to change ad color schemes based on user preferences

Answer

A setting that customizes ad delivery schedules per keyword

Answer

An editor for manually adjusting ad components

Question 5

Why should PPC ads avoid making claims that cannot be substantiated on the landing page?

Accepted Answer

Unsubstantiated claims increase bounce rates and damage trust, hurting both conversions and Quality Score

Answer

Google only approves ads that exactly mirror landing page text

Answer

Google penalizes bids for unverifiable ad claims

Answer

Unsubstantiated claims trigger automatic keyword pausing

Question 6

What is the character limit for a description line in a Google Ads Responsive Search Ad?

Accepted Answer

90 characters

Answer

60 characters

Answer

80 characters

Answer

100 characters