Practice Test GeeksPPC - Management Practice Test
← All PPC Flashcard Decks

Wordstream PPC Flashcards

7 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Wordstream PPC flashcards as text

  1. WordStream's 'Day Parting' optimization tool helps advertisers do what?

    Answer: Adjust bids or ad scheduling based on time-of-day and day-of-week performance

    Day parting lets advertisers increase bids during high-converting windows and reduce spend during low-performance periods.

  2. Which of the following best describes WordStream's approach to negative keyword management?

    Answer: It provides ongoing alerts for irrelevant queries to add as negatives

    WordStream continuously surfaces irrelevant search queries from your SQR and prompts you to add them as negatives to reduce wasted spend.

  3. What does WordStream's 'Landing Page Performance' analysis help identify?

    Answer: Pages with high bounce rates or low conversion rates that need improvement

    WordStream highlights landing pages with poor engagement metrics so advertisers know where to focus conversion rate optimization efforts.

  4. When using WordStream for a local PPC campaign in the US, which targeting refinement is most commonly recommended?

    Answer: Adding geographic bid adjustments for high-performing local areas

    Geographic bid adjustments let local advertisers bid more aggressively in areas where their ads convert at higher rates.

  5. How does WordStream calculate the 'Wasted Spend' figure in its reports?

    Answer: Spend attributed to clicks that did not result in a conversion

    Wasted spend represents money spent on clicks that generated no conversion, highlighting optimization opportunities.

  6. In WordStream's competitor analysis features, what data is typically surfaced?

    Answer: Estimated auction overlap and share of voice metrics

    WordStream surfaces auction overlap and share-of-voice estimates to help advertisers understand competitive positioning, but not actual budgets or bids.

  7. What is the purpose of WordStream's 'Ad Text Report'?

    Answer: To compare performance across different ad variations within ad groups

    The Ad Text Report lets advertisers compare CTR, CVR, and other metrics across ad copy variations to identify winning messages.