PPC Campaign Structure and Planning Flashcards
6 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 PPC Campaign Structure and Planning flashcards as text
What is the difference between a Search Network campaign and a Search Network with Display Select campaign?
Answer: Display Select also shows ads on relevant Display Network sites
Search Network with Display Select extends reach by also showing ads on Display Network placements deemed most relevant by Google's algorithms.
Which Google Ads setting controls the geographic region where your ads are shown?
Answer: Location targeting
Location targeting lets advertisers define countries, regions, cities, or radius areas where their ads are eligible to appear.
What does 'campaign goal' selection affect when creating a new Google Ads campaign?
Answer: The recommended campaign types and bid strategies shown
Selecting a campaign goal (e.g., Sales, Leads, Traffic) filters the available campaign types and pre-configures recommended settings aligned to that objective.
How does ad group theming improve PPC performance?
Answer: By grouping closely related keywords so ads are highly relevant to each query
Tightly themed ad groups ensure that ad copy closely matches the keywords, improving Quality Score and click-through rates.
What is a negative keyword list in Google Ads?
Answer: A shared list of terms that prevent ads from showing on irrelevant searches
Negative keyword lists block specified search terms across campaigns, preventing wasted spend on irrelevant traffic.
Which campaign setting determines how quickly your daily budget is spent throughout the day?
Answer: Ad delivery / budget pacing
The ad delivery or budget pacing setting controls whether the budget is spent as quickly as possible (accelerated) or evenly throughout the day (standard).