PPC Audience Targeting and Remarketing Flashcards
6 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 PPC Audience Targeting and Remarketing flashcards as text
What is remarketing in PPC advertising?
Answer: Showing ads to users who have previously visited a website or interacted with a brand
Remarketing uses cookies or pixel data to re-engage past website visitors or app users with targeted ads as they browse other sites or search Google.
What is a Customer Match audience in Google Ads?
Answer: An audience built by uploading a list of customer emails, phones, or addresses that Google matches to signed-in users
Customer Match lets advertisers upload first-party CRM data (emails, phone numbers, addresses) which Google matches to its users to enable precise targeting or exclusions.
What is the difference between RLSA (Remarketing Lists for Search Ads) and standard Search campaign targeting?
Answer: RLSA allows bid adjustments or ad customization specifically for users who have visited the site before when they search on Google
RLSA overlays remarketing audiences onto Search campaigns, letting advertisers bid higher, show different ads, or expand match types only for past site visitors who are actively searching.
What is an 'in-market audience' in Google Ads?
Answer: Users whom Google has identified as actively researching or considering purchasing a specific category of products or services
In-market audiences are built by Google using browsing behavior, search queries, and content interactions to identify users showing active purchase intent in specific categories.
What is 'audience layering' in PPC campaigns?
Answer: Combining multiple audience segments with keywords or other targeting criteria to reach a more specific user group
Audience layering applies one or more audience segments alongside keyword or placement targeting, allowing advertisers to refine who sees ads with greater precision.
What is a 'similar audiences' (or similar segments) feature in Google Ads?
Answer: Automatically generated audiences of new users who share characteristics with an existing remarketing or customer list
Similar audiences use machine learning to find new users whose online behaviors resemble those of an advertiser's existing remarketing lists, expanding reach to high-potential prospects.