PPC Audience Targeting and Remarketing Flashcards
6 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 PPC Audience Targeting and Remarketing flashcards as text
What is 'affinity audience' targeting in Google Ads?
Answer: Targeting users based on long-term interests and lifestyle patterns inferred from browsing behavior
Affinity audiences represent users with established, persistent interests (e.g., Sports Fans, Cooking Enthusiasts) identified through sustained behavioral patterns, making them ideal for brand awareness campaigns.
What does 'audience exclusion' do in a PPC campaign?
Answer: Prevents specific audience segments from seeing ads, reducing waste on unlikely converters
Audience exclusions suppress ads from showing to specified user groups — for example, excluding existing customers from a new customer acquisition campaign to avoid wasted spend.
What is a 'life events' audience in Google Ads?
Answer: Users going through major life milestones such as getting married, graduating, or moving home
Life events audiences target users experiencing key transitions (marriage, home purchase, new job, new baby) when their purchasing behaviors and needs change significantly.
How does a 'lookalike audience' (similar segments) help scale a PPC campaign?
Answer: By finding new users who resemble existing customers, expanding reach beyond the existing remarketing list
Lookalike audiences allow advertisers to reach beyond their current customer base by targeting new users whose online behaviors mirror those of existing high-value customers, increasing prospecting efficiency.
What is the benefit of combining demographic targeting with in-market audiences in Google Ads?
Answer: It narrows the audience to users who are both the right demographic profile AND actively considering a purchase
Layering demographics (age, gender, income) on top of in-market intent creates a highly qualified audience of users who match both the ideal customer profile and are actively researching a purchase.
What does 'membership duration' control in a remarketing audience list?
Answer: How long a user remains in the remarketing list after the qualifying action before being automatically removed
Membership duration sets the cookie window — the number of days (up to 540) that a qualifying visitor stays in the remarketing audience before expiring and no longer seeing targeted ads.