Google Ads Campaign Management Flashcards
6 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Ads Campaign Management flashcards as text
Which Google Ads campaign type shows ads across Gmail, YouTube, and the Google Display Network simultaneously?
Answer: Performance Max campaign
Performance Max campaigns run across all Google channels including Search, Display, YouTube, Gmail, and Maps from a single campaign.
What does a Quality Score of 10 in Google Ads primarily indicate?
Answer: Excellent expected CTR, ad relevance, and landing page experience
A Quality Score of 10 reflects that Google rates your expected CTR, ad relevance, and landing page experience as 'Above Average' across all three components.
In Google Ads, what is the primary purpose of ad scheduling (dayparting)?
Answer: To show ads only during hours or days most likely to convert
Ad scheduling lets advertisers control when ads are shown, allowing bid adjustments or full ad suppression during low-converting times.
Which match type in Google Ads gives you the most control over which search queries trigger your ads?
Answer: Exact match
Exact match only triggers ads when the search query matches the keyword meaning very closely, giving advertisers the highest level of control.
What is an impression share in Google Ads?
Answer: The percentage of eligible impressions your ads actually received
Impression share is the percentage of impressions your ads received out of the total impressions they were eligible to receive based on targeting settings and bids.
Which Google Ads feature allows you to automatically pause low-performing ads and promote higher-performing ones?
Answer: Ad rotation set to 'Optimize'
Setting ad rotation to 'Optimize' tells Google to show the best-performing ads more frequently based on signals like keywords and device.