Google Ads Campaign Management Flashcards

What is a negative keyword in Google Ads campaign management?

Answer: A keyword that prevents your ads from showing on irrelevant searches

Negative keywords prevent your ads from being triggered by searches containing those terms, helping you eliminate irrelevant traffic and reduce wasted spend.

In Google Ads, what is the Ad Rank formula primarily based on?

Answer: Bid, Quality Score, expected impact of extensions, and auction-time context

Ad Rank is determined by your bid multiplied by Quality Score, plus the expected impact of ad extensions and other contextual signals at auction time.

What does 'search lost IS (budget)' metric tell you?

Answer: Percentage of impressions lost because your daily budget ran out

Search lost impression share due to budget shows how often your ads couldn't show because your daily budget was depleted before the day ended.

Which campaign setting allows Google Ads to show your ads to audiences slightly beyond your targeted keywords if it predicts a conversion?

Answer: Optimized targeting

Optimized targeting allows Google to expand your audience targeting beyond your specified segments when it predicts that additional users are likely to convert.

What is a shared budget in Google Ads?

Answer: A single budget allocated across multiple campaigns

A shared budget pools funds that Google distributes dynamically across multiple campaigns, shifting spend toward whichever campaigns have the most opportunity.

What is the purpose of the Google Ads Auction Insights report?

Answer: To compare your ad performance against competitors in the same auctions

Auction Insights shows metrics like impression share, overlap rate, and outranking share to compare your performance against other advertisers competing in the same auctions.