Practice Test GeeksPPC - Management Practice Test
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PPC Flashcards

7 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 PPC flashcards as text

  1. A PPC manager wants to bid differently based on whether a user is browsing on a desktop, tablet, or mobile. What feature enables this?

    Answer: Device bid adjustments

    Device bid adjustments let advertisers increase or decrease bids by percentage for desktops, tablets, and mobile devices separately.

  2. What is 'keyword cannibalization' in a PPC account?

    Answer: When multiple ad groups or campaigns compete against each other for the same keyword, splitting budget and performance

    Keyword cannibalization occurs when the same or overlapping keywords exist in multiple campaigns, causing internal competition and diluted data.

  3. Which Google Ads report would an advertiser use to identify which search queries are being matched by broad match keywords that shouldn't be?

    Answer: Search Terms Report

    The Search Terms Report reveals every actual search query that triggered an ad, making it the right tool to identify irrelevant broad match expansions.

  4. What is the primary advantage of using 'Auction Insights' in Google Ads?

    Answer: It allows advertisers to benchmark their impression share and overlap rate against competitors in the same auctions

    Auction Insights shows metrics like impression share, overlap rate, and position above rate for competitors who participated in the same auctions as you.

  5. An advertiser runs a lead gen campaign and discovers their cost per lead (CPL) is $150 but the business value of each lead is only $50. What is the most appropriate action?

    Answer: Reduce bids, improve targeting, and optimize landing pages to lower CPL toward the target

    When CPL exceeds the value of a lead, the campaign is unprofitable — the fix is to reduce costs through bid optimization and better targeting, not to spend more.

  6. What is the role of a 'landing page experience' in Google Ads Quality Score?

    Answer: It measures how relevant, transparent, and easy to navigate the landing page is for users who click the ad

    Landing page experience is one of three Quality Score components and reflects how well the page delivers on the promise of the ad and satisfies user intent.

  7. In Google Ads, what does 'Enhanced CPC' (ECPC) do?

    Answer: It adjusts manual bids up or down based on the likelihood of a conversion for each auction

    Enhanced CPC is a semi-automated bidding strategy that modifies your manual bids in real time based on signals that predict whether a click is likely to convert.