Practice Test GeeksPPC - Management Practice Test
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PPC Flashcards

7 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 PPC flashcards as text

  1. A PPC manager wants to prevent ads from showing to users who already converted. Which audience feature should they use?

    Answer: Remarketing lists with 'Exclude' setting

    Adding converted users to a remarketing list and setting that list as an exclusion prevents wasting budget on users who already completed the goal.

  2. What does 'view-through conversion' measure in display advertising?

    Answer: Conversions from users who saw the ad but never clicked it, then converted via another channel

    View-through conversions count users who were exposed to a display ad impression but did not click, then later converted within the lookback window.

  3. What is the main risk of setting bids too low in a competitive Google Ads auction?

    Answer: The ads may rarely or never appear due to insufficient Ad Rank

    If bids are too low, your Ad Rank won't be high enough to win auctions, resulting in low impression share and minimal ad exposure.

  4. Which of the following best describes 'attribution modeling' in PPC?

    Answer: A framework for assigning credit to the marketing touchpoints that led to a conversion

    Attribution models determine how conversion credit is distributed across the multiple ad interactions a customer had before converting.

  5. An advertiser's campaign targeting the US is seeing strong performance from New York but poor results from Texas. What is the best optimization action?

    Answer: Apply a negative bid adjustment for Texas or exclude it as a location

    Applying a negative bid adjustment reduces spend in underperforming locations while keeping the campaign active in high-performing ones.

  6. What is the purpose of using 'Callout Extensions' in Google Ads?

    Answer: To highlight specific benefits or features of the product or service in short text snippets

    Callout extensions add short, non-clickable text snippets to ads that highlight key selling points like 'Free Shipping' or '24/7 Support'.

  7. In PPC, what does the term 'conversion window' refer to?

    Answer: The time period after an ad click during which a conversion is counted

    The conversion window is the maximum number of days after an ad click that a subsequent conversion will be attributed to that click.