Practice Test GeeksPPC - Management Practice Test
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PPC Flashcards

7 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 PPC flashcards as text

  1. An advertiser has a $500/day budget but consistently spends only $300. What is the most likely cause?

    Answer: The campaign's keywords have very low search volume or bids are too low to compete

    Underspending usually indicates low keyword search volume, bids too low to win auctions, or overly restrictive targeting settings.

  2. What does the term 'Ad Rank' determine in a Google Ads auction?

    Answer: The position of an ad on the search results page

    Ad Rank determines whether your ad is shown and in what position — it's calculated using bid, Quality Score, context, and expected impact of extensions.

  3. Which of the following is an example of a micro-conversion in PPC campaign tracking?

    Answer: A user clicking on an email signup form button

    Micro-conversions are smaller engagement actions (like clicking a form or watching a video) that signal intent before the main macro-conversion.

  4. When should an advertiser use Customer Match in Google Ads?

    Answer: To re-engage existing customers using uploaded email lists

    Customer Match lets advertisers upload customer email lists to target or bid adjust for known customers across Google's network.

  5. What is the impact of a high bounce rate on landing pages in a PPC campaign?

    Answer: It signals poor landing page experience, which can lower Quality Score

    High bounce rates suggest the landing page doesn't match user intent, which Google uses as a signal for landing page experience in Quality Score.

  6. An e-commerce advertiser wants to show ads for specific products with prices and images. Which Google Ads campaign type should they use?

    Answer: Shopping campaign

    Shopping campaigns use Google Merchant Center product feeds to display product images, titles, prices, and store names directly in search results.

  7. What is a key benefit of using Responsive Search Ads (RSAs) over Expanded Text Ads?

    Answer: RSAs allow Google to test multiple headline and description combinations to find top performers

    RSAs let you input up to 15 headlines and 4 descriptions, and Google's machine learning tests combinations to serve the best-performing ad for each query.