Practice Test GeeksPPC - Management Practice Test
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PPC Flashcards

7 cards from real PPC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 PPC flashcards as text

  1. What does a Quality Score of 10 in Google Ads primarily indicate?

    Answer: The keyword, ad, and landing page are highly relevant to each other

    A Quality Score of 10 means Google considers the keyword, ad copy, and landing page experience to be highly relevant and aligned.

  2. Which bidding strategy is best suited for an advertiser whose primary goal is to drive as many conversions as possible within a fixed daily budget?

    Answer: Maximize Conversions

    Maximize Conversions uses Smart Bidding to get the most conversions possible while spending the full daily budget.

  3. An advertiser notices their Search Impression Share dropped from 80% to 50%. Which metric would best diagnose whether this was caused by budget limitations?

    Answer: Lost IS (Budget)

    Lost Impression Share (Budget) directly shows what percentage of impression share was lost due to insufficient budget.

  4. What is the primary purpose of using ad scheduling (dayparting) in PPC campaigns?

    Answer: To concentrate spending during periods when conversions are most likely

    Ad scheduling lets advertisers bid higher or show ads only during hours and days when their target audience is most likely to convert.

  5. A campaign uses Target ROAS bidding. If the target is set to 400%, what does this mean?

    Answer: The advertiser wants $4 in revenue for every $1 spent on ads

    A 400% Target ROAS means the advertiser expects $4 in conversion value for every $1 spent on advertising.

  6. Which match type would trigger an ad for the search query 'best running shoes for flat feet' if the keyword is [running shoes]?

    Answer: None — exact match would not trigger for this query

    Exact match only triggers for searches that have the same meaning as the keyword, and 'best running shoes for flat feet' includes additional intent that would prevent an exact match trigger.

  7. What is the 'Search Terms Report' in Google Ads used for?

    Answer: To review the actual search queries that triggered your ads

    The Search Terms Report shows the real queries users typed that caused your ads to show, helping you find new keywords and add negatives.