Knowledge Flashcards

What is 'dayparting' in PPC campaign management?

Answer: Scheduling ads to run only during specific hours or days

Dayparting (ad scheduling) allows advertisers to show ads only during specific hours or days when their audience is most active or conversions are highest.

Which Google Ads report would you use to see the actual search queries that triggered your ads?

Answer: Search Terms Report

The Search Terms Report shows the actual queries users searched that triggered your ads, helping you identify new keywords and negatives.

What does 'CPA' stand for in PPC advertising?

Answer: Cost Per Action

CPA stands for Cost Per Action (or Cost Per Acquisition), measuring how much you pay on average for each desired conversion.

In PPC, what is a 'landing page' specifically?

Answer: The specific webpage a user arrives at after clicking an ad

A landing page is the specific URL destination users reach after clicking an ad, designed to fulfill the ad's promise and drive conversions.

What is the primary benefit of using Responsive Search Ads (RSAs) in Google Ads?

Answer: Google tests multiple headline and description combinations to find top performers

RSAs let you input multiple headlines and descriptions, and Google automatically tests combinations to determine which perform best.

Which metric best measures the profitability of a PPC campaign from an e-commerce perspective?

Answer: Return on Ad Spend (ROAS)

ROAS (Return on Ad Spend) directly measures revenue generated per dollar spent on advertising, making it the most relevant profitability metric for e-commerce.

What happens to ad serving when a campaign reaches its daily budget limit?

Answer: Ad serving stops for the rest of the day

When a campaign exhausts its daily budget, ads stop serving for the remainder of that day and resume the next day.