Knowledge Flashcards

What does the term 'impression share' measure in PPC campaigns?

Answer: The percentage of impressions your ads received versus total eligible impressions

Impression share is the percentage of impressions your ads received out of all eligible impressions available.

Which bidding strategy automatically sets bids to get the most clicks within a set budget?

Answer: Maximize Clicks

Maximize Clicks is an automated bidding strategy that sets bids to get the most clicks within your daily budget.

What is the purpose of negative keywords in a PPC campaign?

Answer: To prevent ads from showing for irrelevant searches

Negative keywords prevent your ads from triggering on searches that are not relevant to your product or service.

In Google Ads, what does a Quality Score of 10 indicate?

Answer: The ad, keyword, and landing page are highly relevant and high-performing

A Quality Score of 10 is the highest possible and indicates exceptional relevance across expected CTR, ad relevance, and landing page experience.

What is 'ad rank' in Google Ads determined by?

Answer: Bid amount, Quality Score, auction-time signals, and expected impact of extensions

Ad Rank is calculated using your bid, Quality Score, auction-time signals, and the expected impact of ad extensions.

Which match type in Google Ads triggers ads only when the search query contains the exact keyword or close variants with the same meaning?

Answer: Exact match

Exact match triggers ads when the search query matches the keyword or a close variant with the same meaning, offering the tightest control.

What is the Google Ads 'conversion window'?

Answer: The time period during which a click can result in a tracked conversion

The conversion window defines how long after an ad click a conversion will still be tracked and attributed to that click.