PPC Google Ads Campaign Management 3

Question 1

What is dynamic keyword insertion (DKI) in Google Ads?

Accepted Answer

Inserting the user's search query into your ad text dynamically

Answer

Automatically generating new keywords based on search trends

Answer

Adjusting keyword bids in real time

Answer

Creating keywords from your landing page content

Question 2

Which Google Ads report is most useful for identifying new negative keyword opportunities?

Accepted Answer

Search Terms report

Answer

Auction Insights report

Answer

Placement report

Answer

Keyword Planner report

Question 3

In Google Ads, what is the recommended minimum number of assets for a Responsive Search Ad (RSA)?

Accepted Answer

15 headlines and 4 descriptions

Answer

3 headlines and 1 description

Answer

5 headlines and 2 descriptions

Answer

10 headlines and 4 descriptions

Question 4

What does 'conversion lag' mean in the context of Google Ads reporting?

Accepted Answer

The time between an ad click and when the conversion is recorded

Answer

The delay between ad approval and first impression

Answer

The gap between budget allocation and spend

Answer

The delay in Quality Score updates

Question 5

What is the Google Ads 'observation' targeting method used for?

Accepted Answer

Monitoring how an audience performs without limiting reach

Answer

Restricting ad delivery to a specific audience only

Answer

Testing new keywords in a separate campaign

Answer

Pausing underperforming audience segments

Question 6

Which Google Ads attribution model gives full credit to the last ad clicked before a conversion?

Accepted Answer

Last click

Answer

Linear

Answer

Time decay

Answer

Data-driven