Poster Design Poster Design 3 — Questions and Answers
Question 1: Which file format preserves vector artwork and is ideal for sending a poster to a professional printer?
- JPEG
- GIF
- PDF (Correct answer)
- BMP
Correct answer: PDF
PDF (Portable Document Format) can embed vector data, fonts, and color profiles, making it the industry standard for print delivery.
Question 2: A movie poster uses a large close-up of the star's face with the title below. What visual strategy is at work?
- Gestalt figure-ground reversal
- The rule of thirds applied to typography
- Celebrity as a focal point to attract attention (Correct answer)
- Negative space as the main design element
Correct answer: Celebrity as a focal point to attract attention
Featuring a recognizable face as the focal point leverages viewer recognition and emotional connection to draw attention.
Question 3: What is 'kerning' in the context of poster typography?
- The overall size of a typeface in points
- Adjusting space between individual character pairs (Correct answer)
- The height of capital letters relative to lowercase
- Setting uniform spacing across a block of text
Correct answer: Adjusting space between individual character pairs
Kerning adjusts the spacing between specific pairs of letters to create optically even-looking text.
Question 4: A designer uses the same circular logo stamp repeated across a poster background. Which design principle does this illustrate?
- Emphasis
- Variety
- Repetition (Correct answer)
- Movement
Correct answer: Repetition
Repetition of a visual element creates pattern, unity, and brand consistency throughout the composition.
Question 5: What does DPI stand for and why does it matter for poster printing?
- Design Per Inch — measures font density
- Dots Per Inch — determines print sharpness and resolution (Correct answer)
- Data Processing Interface — controls file export speed
- Digital Print Index — rates paper quality
Correct answer: Dots Per Inch — determines print sharpness and resolution
DPI measures how many ink dots are printed per inch; higher DPI produces sharper, more detailed printed images.
Question 6: Which Gestalt principle explains why a viewer sees separate dots arranged in a circle as a single circular shape?
- Similarity
- Closure (Correct answer)
- Continuation
- Proximity
Correct answer: Closure
Closure is the Gestalt principle where the mind fills in missing information to perceive a complete, familiar shape.
Question 7: A concert poster uses red, orange, and yellow together. What color scheme is this?
- Complementary
- Triadic
- Analogous (Correct answer)
- Split-complementary
Correct answer: Analogous
Analogous colors sit adjacent to each other on the color wheel, creating a harmonious and cohesive look.
Poster Design Poster Design 3
Which file format preserves vector artwork and is ideal for sending a poster to a professional printer?