Podcast Marketing & Promotion

Question 1

Which metric is most commonly used to measure a podcast episode's reach and popularity?

Accepted Answer

Downloads per episode

Answer

Downloads per episode is the standard industry metric used to gauge how many people actually accessed and listened to an episode.

Question 2

What does 'cross-promotion' mean in the context of podcast marketing?

Accepted Answer

Two or more podcasters promoting each other's shows to their respective audiences

Answer

Cross-promotion involves two or more podcasters appearing on each other's shows or mentioning each other to tap into each other's existing audiences.

Question 3

Which type of content is most effective for promoting a podcast episode on social media?

Accepted Answer

Audiograms — short video clips with waveform animation and a quote

Answer

Audiograms combine audio, a moving waveform visual, and a compelling quote, making them highly shareable and engaging on social platforms.

Question 4

What is a 'trailer' episode used for in podcast marketing?

Accepted Answer

Introducing the show to attract new listeners before or between seasons

Answer

A trailer episode is a short preview designed to hook potential listeners by showcasing the podcast's tone, topic, and value proposition.

Question 5

Which podcast directory is considered the most important to be listed in for maximum discoverability?

Accepted Answer

Apple Podcasts

Answer

Apple Podcasts has historically been the largest podcast directory and is the first place many listeners search for new shows.

Podcast Practice Test