Podcast Marketing Podcast SEO and Discoverability 2

Question 1

What is a podcast 'category' selection, and why does it matter for discoverability?

Accepted Answer

It places your show in directory browse sections, increasing visibility to relevant audiences

Answer

It determines your RSS feed URL

Answer

It controls your episode release schedule

Answer

It sets your monetization rate

Question 2

Which metric best indicates that your podcast SEO efforts are working?

Accepted Answer

Increase in organic search-driven subscriptions or follows

Answer

Total number of episodes published

Answer

Average episode length

Answer

Number of social media posts per week

Question 3

Why should podcast marketers submit their show to multiple podcast directories?

Accepted Answer

To maximize distribution reach and discoverability across different listener platforms

Answer

To receive multiple RSS feeds for analytics

Answer

To qualify for platform monetization programs faster

Answer

To reduce hosting costs

Question 4

What role does a podcast website play in overall SEO strategy?

Accepted Answer

It creates Google-indexable pages for each episode, driving web search traffic to the podcast

Answer

It replaces the need for a podcast host

Answer

It automatically submits your RSS feed to directories

Answer

It provides automatic transcription services

Question 5

What is 'podcast cross-promotion' and how does it aid discoverability?

Accepted Answer

Guest appearing on other podcasts to introduce your show to established audiences

Answer

Paying for banner ads inside podcast apps

Answer

Changing your RSS feed category weekly

Answer

Releasing two episodes per week

Question 6

Which type of keyword is generally most effective for podcast episode titles targeting US listeners?

Accepted Answer

Long-tail conversational keywords that match how people search for topics

Answer

Single broad industry terms

Answer

Brand name keywords only

Answer

Competitor show names