PIC Product Lifecycle & Roadmap Development 5

Question 1

A product enters a market where competitors already offer similar solutions. What does the roadmap most need to show?

Accepted Answer

Clear differentiation tied to unmet buyer problems

Answer

In crowded markets, the roadmap should build differentiation around problems competitors leave unsolved.

Question 2

What does the term 'chasm' describe in technology adoption?

Accepted Answer

The gap between early adopters and the early majority

Answer

Geoffrey Moore's chasm is the hard move from early adopters to pragmatic early-majority buyers.

Question 3

How should a product manager deal with a sales request for a one-off feature for a single large prospect?

Accepted Answer

Check whether the problem is pervasive across the market before adding it to the roadmap

Answer

Pragmatic advises checking whether a problem is pervasive and urgent before committing roadmap capacity.

Question 4

Which metric best shows a product moving from growth to maturity?

Accepted Answer

Market growth rate slowing while market share stays stable

Answer

Slowing market growth with stable share suggests saturation, a sign of maturity.

Question 5

What is the main value of linking each roadmap theme to a strategic goal?

Accepted Answer

It shows stakeholders why work is prioritized and keeps investment aligned with strategy

Answer

Tying themes to goals shows the reasons behind priorities and keeps the work aligned with strategy.

PIC - Pragmatic Institute Certification Practice Test