PIC Product Lifecycle & Roadmap Development 2

Question 1

A product's sales growth has slowed, competitors have matched most features, and price pressure is rising. Which lifecycle stage is it most likely in?

Accepted Answer

Maturity

Answer

Maturity has slowing growth, feature parity among competitors, and rising price competition.

Question 2

In the introduction stage, what should a product team focus on first?

Accepted Answer

Proving the product solves a real market problem for early adopters

Answer

Early on, the goal is validating the market problem and winning early adopters.

Question 3

According to Pragmatic Institute, what should mainly drive the items on a product roadmap?

Accepted Answer

Validated market problems

Answer

Pragmatic stresses that roadmaps should address validated, urgent, pervasive market problems.

Question 4

An executive asks for exact ship dates on every roadmap item 18 months out. What is the best response?

Accepted Answer

Explain that the near term is firm, later items are directional, and use broader time frames

Answer

Roadmaps grow less certain over time, so distant items should use broad time frames such as quarters or halves.

Question 5

Which signal most strongly suggests a product is entering decline?

Accepted Answer

Sustained shrinking demand as buyers switch to substitute solutions

Answer

Decline is marked by falling demand, often because substitutes have replaced the product.

PIC - Pragmatic Institute Certification Practice Test

PIC - Pragmatic Institute Certification Practice Test

PIC Product Lifecycle & Roadmap Development 2