An HR generalist is tasked with creating a job description for a newly created 'Digital Marketing Specialist' position. What is the most critical first step in this process?
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A
Draft a list of required qualifications based on industry trends.
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B
Conduct a comprehensive job analysis to understand the role's duties and requirements.
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C
Benchmark salary data for similar roles in the geographic area.
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D
Write a compelling job summary to attract top talent immediately.