Sales Copy FREE Sales Copy MCQ Question and Answers 2

Question 1

What is the primary purpose of a 'power word' in sales copy?

Accepted Answer

To evoke an emotional response that drives action

Answer

Power words trigger emotional reactions such as urgency, curiosity, or desire, which motivate readers to take action.

Question 2

Which of the following is an example of a feature-to-benefit conversion in sales copy?

Accepted Answer

Our software keeps your data safe from hackers

Answer

Converting features to benefits means translating technical specifications into outcomes the customer actually cares about.

Question 3

What does the acronym PAS stand for in copywriting frameworks?

Accepted Answer

Problem, Agitate, Solution

Answer

PAS is a proven copywriting framework where you identify the Problem, Agitate the pain, then present the Solution.

Question 4

In sales copy, what is a 'call to action' (CTA) best described as?

Accepted Answer

A specific instruction telling the reader what to do next

Answer

A CTA is a direct prompt that tells the reader exactly what step to take, such as 'Buy Now' or 'Sign Up Today.'

Question 5

Which headline technique uses a specific number to attract reader attention?

Accepted Answer

List headline

Answer

List headlines use specific numbers (e.g., '7 Ways to...') because they set clear expectations and are proven to increase click-through rates.

Sales Copy Practice Test