An appraiser is valuing a private manufacturing company using the Guideline Public Company Method. The appraiser identifies several publicly traded comparable companies. Which of the following adjustments is most critical to apply to the valuation multiples derived from the public companies?
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A
A discount for lack of marketability, because the private company's shares are not easily traded.
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B
A premium for control, because public market multiples reflect minority interest values.
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C
A non-recurring expense adjustment, related to a one-time lawsuit settlement for a public comparable.
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D
A revenue growth adjustment, to account for the private company's faster growth rate.