A customer posts a highly negative and public complaint on your company's social media page about a product defect. What is the most appropriate initial action to take?
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A
Delete the negative comment immediately to protect the company's public image.
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B
Publicly argue with the customer and post evidence that their claim is inaccurate.
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C
Post a public reply acknowledging the issue, apologizing for the experience, and asking the customer to send a private message with their details to resolve it.
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D
Ignore the comment and assume it will be overlooked by other potential customers.