Read the following passage:
'The city's new recycling initiative is a crucial step towards a sustainable future. While some residents have complained about the minor inconvenience of separating their waste, the long-term benefits—reduced landfill waste, conservation of natural resources, and a cleaner environment for future generations—far outweigh any temporary disruption. It is imperative that every citizen participates wholeheartedly for this program to succeed.'
What is the author's primary purpose in this passage?
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A
To inform the reader about the specifics of the new recycling law.
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B
To entertain the reader with a story about recycling.
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C
To persuade the reader to support and participate in the recycling initiative.
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D
To describe the process of separating different types of waste.