Product Photography E-commerce and Background Setup

Question 1

What is the standard background color required by Amazon and most major US e-commerce platforms for main product images?

Accepted Answer

Pure white (RGB 255,255,255)

Answer

Amazon and most major US e-commerce platforms require a pure white background (RGB 255,255,255) for main product listing images.

Question 2

What minimum percentage of the image frame should a product occupy according to Amazon's main image guidelines?

Accepted Answer

85%

Answer

Amazon requires the product to fill at least 85% of the image frame in main listing photos.

Question 3

Which image file format is preferred for e-commerce product images that require a transparent background?

Accepted Answer

PNG

Answer

PNG supports lossless compression and alpha transparency, making it ideal for product images that need transparent backgrounds.

Question 4

What is the recommended minimum pixel dimension (longest side) for product images on most major US e-commerce sites?

Accepted Answer

1000 px

Answer

Most major e-commerce platforms including Amazon recommend at least 1000 pixels on the longest side to enable zoom functionality.

Question 5

What shooting technique is most efficient when photographing a large batch of products for an e-commerce catalog?

Accepted Answer

Tethered shooting to a laptop

Answer

Tethered shooting sends images directly to a laptop for immediate review, speeding up the culling and quality-checking process during catalog shoots.

Product Photography Practice Test