Read the following dialogue between two colleagues, Maria and Ben.
Maria: "Ben, do you have a minute? I'm looking at the quarterly sales report, and the numbers for the western region seem unusually low."
Ben: "Really? I thought they were having a great quarter. They just launched that big marketing campaign."
Maria: "Exactly. That's what I don't get. We invested a lot in that campaign, but the data here suggests it had little to no impact. I even double-checked the figures."
Ben: "That's concerning. Maybe there was a lag, and we'll see the results next quarter? Or maybe the campaign didn't resonate with the customers there."
Maria: "Either way, we need to figure it out before the management meeting on Friday. I was thinking of calling Jennifer, the regional manager, to get her perspective."
Ben: "Good idea. Let me know what she says. I can start looking into the campaign's analytics to see if anything stands out."
What is the primary purpose of this conversation?
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A
To plan a new marketing campaign for the western region.
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B
To praise the success of a recent marketing initiative.
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C
To identify the cause of disappointing sales figures and decide on next steps.
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D
To prepare the sales data for the quarterly report.