A financial services company is discontinuing paper statements in favor of a mandatory digital-only format. A long-time elderly customer calls, expressing distress and confusion as they are not comfortable with computers. What is the MOST effective approach for the service professional?
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A
Politely explain that the policy is mandatory for all customers and cannot be changed.
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B
Empathize with the customer's concerns, patiently explain the rationale, and offer to guide them through accessing their digital statements or explore potential accessibility exceptions.
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C
Suggest that the customer ask a family member to help them with their online account each month.
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D
Transfer the customer to a supervisor immediately without attempting to resolve the issue.