A customer service professional (CSP) at a bank is assisting a long-time customer who mentions they are struggling financially and are worried about making their next loan payment. The CSP's cousin runs a local debt counseling service. What is the most ethical action for the CSP to take?
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A
Provide the customer with a company-approved list of financial counseling resources.
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B
Immediately recommend their cousin's service and provide the contact information.
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C
Offer to personally lend the customer money to help with their payment.
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D
Advise the customer to ignore the issue until the bank sends a formal notice.