A data scientist at an e-commerce company runs an A/B test on a new checkout button design. The null hypothesis is that the new button has no effect on the conversion rate. After analyzing the results, they obtain a p-value of 0.03. Assuming a significance level (alpha) of 0.05, what is the correct interpretation of this p-value?
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A
There is a 97% probability that the new button is effective.
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B
There is a 3% probability that the null hypothesis is true.
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C
The new button caused a 3% increase in the conversion rate.
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D
If the null hypothesis were true, there would be a 3% probability of observing a difference in conversion rates at least as extreme as the one detected.