A data steward in Informatica MDM is reviewing a merge task for a 'Customer' base object. The task was generated automatically by a match rule. Which of the following is the primary responsibility of the data steward in this scenario?
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A
To modify the match columns and re-run the match and merge process.
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B
To validate the potential duplicate records and decide whether to merge, reject the merge, or flag for further investigation.
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C
To write a custom API to automate the merging of all records identified by the match rule.
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D
To approve the task without review, as the system has already identified it as a match.