A service manager wants to improve the 'customer experience' for a critical business service. After defining this as a goal, what is the MOST logical next step in creating a measurement framework for this improvement initiative?
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A
Implement new monitoring tools to gather performance data.
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B
Report the initial goal to senior management.
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C
Define specific Key Performance Indicators (KPIs) like 'customer satisfaction score' and 'reduction in customer complaints'.
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D
Establish a baseline for the current number of daily service desk calls.