An IT team is preparing to launch a new internal knowledge base. To ensure the communication is effective, they first identify all the groups who will be affected, including the service desk, end-users, and department heads. They then tailor specific messages to each group, highlighting the benefits most relevant to them. Which fundamental communication principle is BEST demonstrated here?
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A
The message is in the medium.
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B
Communication is a two-way process.
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C
There is no single method of communicating that works for everyone.
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D
Timing and frequency matter.