A construction company is performing a risk assessment for a new high-rise building project. The safety team uses a risk matrix to evaluate identified hazards. One specific hazard, 'working at height', is assigned a high probability of occurrence and a catastrophic severity. In a standard risk matrix, what is the MOST appropriate next step?
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A
Develop a detailed safe work procedure and provide personal protective equipment (PPE).
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B
Immediately cease all work at height and redesign the project to avoid it entirely.
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C
Implement control measures to reduce the risk to a level that is 'As Low As Reasonably Practicable' (ALARP).
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D
Accept the risk as inherent to construction and increase insurance coverage.